Listen now (79 min) | Ralph, David, and Steve invite Republican pollster, Frank Luntz, coiner of the terms “climate change” and “clean coal,” for a freewheeling conversation about - among other things – why he has changed his mind about the climate crisis. Frank Luntz has long been a loyal Republican insider. Mr. Luntz made his name by advising Republicans to repackage their policies with language designed to play more on constituents’ emotions. For example, telling conservatives to say they opposed the “death tax” rather than the “estate tax”. Mr. Luntz helped the Republicans understand the importance of building messages around small business rather than big corporations. He is well known as a pollster and a political commentator. He conducted focus groups for HBO and Vice News before the 2018 elections. And he appears regularly on HBO and Fox News. He served as a consultant to the NBC show, The West Wing. Mr Luntz wrote the book
Frank Luntz
Listen now (79 min) | Ralph, David, and Steve invite Republican pollster, Frank Luntz, coiner of the terms “climate change” and “clean coal,” for a freewheeling conversation about - among other things – why he has changed his mind about the climate crisis. Frank Luntz has long been a loyal Republican insider. Mr. Luntz made his name by advising Republicans to repackage their policies with language designed to play more on constituents’ emotions. For example, telling conservatives to say they opposed the “death tax” rather than the “estate tax”. Mr. Luntz helped the Republicans understand the importance of building messages around small business rather than big corporations. He is well known as a pollster and a political commentator. He conducted focus groups for HBO and Vice News before the 2018 elections. And he appears regularly on HBO and Fox News. He served as a consultant to the NBC show, The West Wing. Mr Luntz wrote the book